— Propel · Done-with-you —

We build your brand system in 12 weeks.
Then we teach you to run it.

Not just a logo. We build the soul of your brand and the system that runs it: the story, the strategy, the identity, plus project management, email, CRM, reporting, and integrations, all set up properly. You leave with a brand people feel, and the engine to scale it.

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$2,999 in full or 3 × $1,200/mo 12 weeks Start anytime

— Proof —

A few of the brands
we've had a hand in shaping along the way.

Foot Locker
New Balance
Smirnoff
Sunglass Hut
H&R Block
F45
Brand and creative work across Australia, the US and UK Selected projects · 2018–2026

— Soul and systems —

A brand needs soul.
A business needs systems.

Passion without strategy is a hobby. Strategy without passion is a job. Most founders only build one side: a brand with soul and nothing to run it, or a system with no soul that nobody remembers. Propel builds both. We find the soul of your brand, the story, the positioning, the reason people care, then we build the systems that carry it: project management, CRM, follow-up, and reporting, the engine that turns that soul into customers. Soul makes them feel it. Systems make it scale. We build the whole thing with you in twelve weeks, inside The Hub, so it works together from day one.

— What you walk away with —

A brand is where it starts.
A system is what runs.

We build it for you

The system.

Project management, email, CRM, reporting, tracking, and integrations. The technical backbone, set up properly so your brand actually runs. You don't touch a setting.

We build it with you

The soul.

The heart of your brand: positioning, identity, story, and messaging. Co-created so it's authentically yours, not handed down by an agency that doesn't know your business.

We teach you

The campaigns.

How to create and run your own campaigns and content, with our templates, feedback, and coaching, so growth is something you own, not something you rent.

— What's included —

Six pieces,
one launched brand.

01 · The Hub

Your private workspace.

Project management, to-dos, follow-along videos for each section, your work visible to us so we can hold you accountable. The Hub is where Propel actually runs.

02 · Kickoff

Strategy 1-on-1.

A private session to lock the idea, audience, positioning, and direction before the work begins. You walk in with the strategic foundation set, not searching for it.

03 · Weekly

Accountability calls.

Twelve weeks of live group calls. Bring the week's work, get unstuck in real time, hold the pace. The structure compounds only if you keep moving.

04 · Monthly

Intensive workshops.

One full intensive a month, going deep on a core area: brand strategy, identity, web, ads, launch. Live teaching, hands-on work, group Q&A.

05 · Community

Members + alumni.

The people building alongside you and the ones who've already shipped. Accountability, feedback, introductions, and the network that outlasts the program.

06 · Toolkit

Frameworks + templates.

Every framework and template we build with: positioning, offers, hooks, content. Ready to apply now and reuse on whatever you launch next.

— How it runs —

Structured, not scheduled.
Start the moment you're ready.

No cohort start dates, no waiting for the next intake. You sign up and we start. The twelve weeks run in three clear phases: build the foundation, launch it, then build momentum. Weekly calls and monthly intensives keep the pace, and The Hub holds it all together so you always know what's next.

Month 1 · Foundation

Build it.

We start with a 1-on-1 on your brand, positioning, and direction. Then we build it: your brand and the full system, project management, email, CRM, reporting, and integrations. By the end of month one it's built and live.

Month 2 · Launch

Take it to market.

With the system in place, we build your campaigns and content with you and put it out to the world. This is where the brand meets its audience for the first time.

Month 3 · Momentum

Take the wheel.

You run the campaigns with our coaching and feedback, refine what's working, and learn to drive it yourself. You finish owning a brand and a system that run without us.

— Investment —

One price.
Two ways to pay.

— Paid in full —

$2,999

— One payment, save $601 — Pay upfront and lock your seat. The cleanest path in. Includes everything: kickoff, twelve weeks inside The Hub, weekly accountability calls, monthly intensive workshops, and the community. Keep your Hub access after the program with an ongoing membership.
— Payment plan —

$1,200 × 3 months

— Pay as you build — Spread across the three months of the program. Same access, same everything. First payment locks your seat and provisions The Hub. Subsequent payments run alongside your twelve weeks.
— A note on the structure —

Propel is designed to be the bridge between Plunge (our free community and course, where you validate the idea) and Partnership (where we run the whole engine for established businesses). It's for the founder who has the idea figured out, knows they need to launch a real brand, and wants to be in the build rather than handing it off.

Capacity is capped on purpose. We take ten founders per intake, so you're one of ten, not one of three hundred, getting real feedback on real work and a system built properly around your brand. When the seats are gone, they're gone.

— Everything you get —

  • +Your full system, built for you: email, CRM, reporting, tracking & integrations, set up properly
  • +Private strategy 1-on-1 (kickoff)
  • +The Hub: project management, to-dos, follow-along videos
  • +Twelve weekly accountability calls
  • +Monthly intensive workshops (12 weeks)
  • +Website & landing pages built with you
  • +Ad creative & launch sequence
  • +Community access (current members + alumni)
  • +Ongoing Hub access after the program with a membership

— Our guarantee —

Built out in 3 months.
Guaranteed.

By the end of your twelve weeks you'll have your complete brand system built and running: positioning and identity, plus project management, email, CRM, reporting, tracking, and integrations, all set up properly. If it's not done, we keep working with you until it is, at no extra cost. You show up and do your part; we make sure the system gets built.

— An honest fit-check —

Propel is not for everyone.

— It's for you if —

You've validated the idea and you're ready to actually build.

  • +You've done Plunge, or you already know what you're selling and who to
  • +You want a real brand built, not stitched together from templates
  • +You want to be in the room while it's built, learning as you go
  • +You can commit to twelve weeks of structured work and weekly calls
  • +You're ready to launch in ninety days, not nine months
— It's not for you if —

You want it done for you, or you're still figuring out what to sell.

  • —You haven't validated the idea yet (start with Plunge)
  • —You want the whole engine run for you (that's Partnership)
  • —You can't commit to weekly calls and structured weekly work
  • —You're shopping for the cheapest option, not the right one
  • —You want to ship a logo and call that a brand

— Common Questions —

What founders actually ask.

How is this different from Plunge? +
Plunge is free and focused on validation: figuring out what you're selling, to whom, whether the maths work. Propel assumes that part is done. You walk in with a validated concept and twelve weeks of structured work inside The Hub: weekly accountability calls, monthly intensive workshops, and a project view that keeps the build on track. Different stage of the journey.
How is this different from Partnership? +
Partnership is done-FOR-you: a fractional brand manager and a full team running the brand and growth engine inside an established business doing real revenue. Propel is done-WITH-you: a structured 12-week program where we build the brand alongside you, you stay in the room, and the price reflects that. Different model, different stage, different commitment.
What's the time commitment each week? +
Plan for five to eight hours a week: one accountability call (around ninety minutes), plus the working time on your assignments inside The Hub between calls. Once a month there's an intensive workshop, so block a longer session for those. Outside of those, the work fits around a normal week if you're disciplined about protecting the time.
Will you actually design my logo, or do I do it? +
Built with you. We work through the strategy, the mood, and the direction together inside The Hub and on the workshops. You'll come out with a real identity system, not because you grinded through it alone, but because it was built collaboratively in the room. If you want it 100% handed to you with no involvement, that's Partnership territory.
What if I miss a week or fall behind? +
All calls are recorded. The Hub stays accessible after the structured twelve weeks end. The community keeps running. Life happens. If you need to pause the structured weeks because something blew up, we work with you. The goal is to get the brand launched, not to gatekeep the calendar.
Do I own everything that gets created? +
Yes. Logos, design system, website, ad creative, copy. All yours, full ownership, full source files. We're not a SaaS subscription you have to keep paying to keep using your own brand. You take the assets and run.
What happens after the twelve weeks? +
You keep everything you built and all the assets, and the relationship doesn't end at week twelve. If you want to stay in The Hub, the community, and the content library, you continue on an ongoing membership. There's no contract that ties you to anything past week twelve, so you can stay as long as it's useful and stop when it isn't. Some founders graduate into Partnership when they've scaled to the point where done-for-you makes sense. Some go run with what they've built and check back in occasionally.
How do I apply? +
Fill out the application form at the bottom of this page. Five minutes, honest answers. We'll be in touch within 24 hours, usually faster. If we think you're a good fit, we'll send a private link to lock your seat and provision The Hub. If not, we'll tell you what would actually help instead.

— Apply —

Tell us where you're at.

Capacity is capped on purpose. Fill this out and we'll be in touch within 24 hours, usually faster. Honest application, honest reply, no automated drip.

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